On November 8, Mr. Liu Shengyi was employed as a part-time professor of Advertisement in the College of Literature and Arts of our university. At the invitation of the college, he also made a speech entitled Concerns about Logo, Concerns about Future -- Road of Logo Management for China’s Market. His bubbling words brimming with novel examples won lauds from teachers and students. Holding an EMBA degree from Rutgers, the State University of New Jersey in USA, he found his niche in Tencent Co. Ltd. in 2006, mainly in charge of network media system by expanding the online advertisement business and optimizing the logos of their major products. Being an old hand at logo management and advertisement business, he was awarded by Chinese Advertisement Association as Pioneer of Chinese Advertisement Business for the Year 2006.
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