Pringles Campus CEO Contest Rounds off

23 May 2014


SHNU:On the noon of May 15th ,the Pringles Campus CEO Final contest was rounded off at conference center in Xuhui campus. As one of the series of Finance and Business School’s Business Elites Challenge, it was sponsored by Yihai Kerry and Kellogg. Kellogg’s marketing director, teachers from SHNU Career Development Center and teacher Zhanglan from Finance and Business School were the judges of the Final Contest.

The competition went through 4 phases lasted 2 months, it was consisted of the first-round, the competition training, the second-round, 6-weeks selling and the final contest. In the competitor’s groups ,students played the roles as CEO, CFO, COO, simulated operation as a real company. It was aimed at allowing students to experience the true business management processes, marketing exercise in combat skills, improve the ability to handle emergencies and gain practical experience, and develop business strategic thoughts.

During the final competition, five groups used English to present there sales performance and interpretation of results of last 6 weeks in 15 minutes. After that, judges asked questions based on the content of there presentation. After rounds of competition, with excellent team performance and lively speech, the expert judges decided that the group “Pink Panther” was crowned the first prize, the outstanding representative students were having the chance of summer internships of five hundred well-known enterprises.

In the course of the game, the students developed a vision, increased communication with the enterprise, and enhanced the sense of teamwork and student's professional competence.
(Reported by Yuan Yunya)