Advertising Students Represent Chinese Counterparts at the Cannes International Creative Festival

18 Sep 2025

Recently, Wang Xinyue, a senior student majoring in Advertising from the SHNU School of Film, Television and Communication, won the only national spot in the Cannes RHA Academy (China Area) organized by the China Advertising Association. She represented Chinese advertising students to participate in the 2025 Cannes International Creative Festival in Cannes, France.

Since its launch at the end of April, the activity has gone through various stages such as internal evaluation, domestic preliminary review, and Cannes final review. On the international stage in Cannes, she performed excellently at the RHA training camp with advertising students from all over the world and received unanimous recognition.

The Cannes International Creative Festival is known as the Oscar of the Advertising Industry and is the largest and highest level comprehensive creative award in the world. As a student program for advertising majors, RHA Training Camp selects advertising students from all over the world every year, with only one spot available from each country.