On September 18th, the 14th National Advertising Arts Contest Final for University Students was held and SHNU junior students’ team won the first prize.
Serving as the touchstone of education reforms, the contest claimed its record-breaking high in the number of candidates this year. It has received 23, 654 works from over 1. 7 million students and 1, 869 universities. At last, 19 works entered the final round.
The candidates from SHNU Xiejin Film and Television Arts College designed a new kind of tea for the Wahaha (a popular Chinese household brand-name for drinks) stood out for its insights, marketing, and extensive innovation.
The SHNU winners designed the ingredients, IP images, packaging and marketing patterns for the drinks, and completed scientific surveying and data analyses, as well as customer portraits production.
